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RT Rowan Merewood
How can FLoC (in Origin Trial now) enable a path off third-party cookies?
Goals: stop 1:1 tracking, keep personalisation, minimise site disruption
How: drop 1:1 user id cookie 🍪 add 1:many cohort from a FLoC 🐦
Result: individual profile not needed, customise to a FLoC instead!
